Search Engine Page Rank

Each Web page of your site has the potential to be ranked higher in the search engines that are seeking its keyword relevance. The more information entered, the better the search engine ranking, and the more frequently information is entered and updated (not necessarily every day), the longer your results will sustain higher rankings.

Google Webmaster Trends Analyst Susan Moskwa recently said, "We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true." The same PageRank and other interesting information can be found at www.faganfinder.com/urlinfo/ and you do not have to upload a toolbar.

It takes a committed effort to continuously input information to a Web site, related articles, blogs, newsfeeds, press reports, and other methods of increasing search engine page rank, and it is well worth the money to use the services of a copywriter to keep fresh information flowing.

Your information must be optimized for readers as well as search engines, with proper formatting of the title, headline, and paragraph logic and reason, to help the reader quickly connect with your business and gather and understand the information in the context of your content.

Reach Targeted Traffic with Search Engine Optimized Content

Write and submit your information often. Great content written over time will rank better than any other "trick" that others might suggest. Search engines and visitors want content that is meaningful and relevant to the search words and phrases they seek information on. Web sites are designed for human interaction first. But you must write with search engine function in mind to place or rank higher in the search engine indexes to be seen prominently by people.

There is merit to using a pay per click campaign to initially gain exposure for your Web site, but these programs are expensive; the average cost is $.53 per click or more as of this writing.

The J Howard Company prefers to help customers keep their costs lower by first using every available technique to optimize ranking at no additional cost.