Marketing Success

Your Web site needs to educate your customers and provide more than just an advertising message. Your Web site needs to focus on delivering valuable information that keeps visitors coming and converts them into customers.

Some believe that what matters most is the visibility of their Web presence, but many businesses complain of a lack of business in spite of their web site's first place or superior page ranking in the search engines. Businesses are finding that a Web marketing mix using techniques, strategies, timing, and intelligence is more synergistic than just clever search engine optimization, or a great looking Web site, or well written content on their pages. You need them all.

Advertising and marketing campaigns generate awareness, evoke interest, and prepare prospective customers for further mental and emotional stimulation for your product or service. While there is merit to making cold calls on prospective customers, there are advantages to adding effective advertising to the strategy.

The results of a good marketing mix:

• The customer has a comfortable feeling about your company's products before a cold call is made by a sales representative. Your sales will be much more effective when the customer has something to share in the conversation with your sales rep, rather than being subjected to a stranger asking questions or trying to generate interest without a reason to listen.
• The customer is aware of your company through information gleaned through advertising and press releases and news items about solutions your company offers. Information made readily available by your company elevates your company's credibility in your customer's mind.
• By visiting your company's Web site, the customer is able to quickly find and easily purchase your company's services or products, and is likely to tell others where they can find helpful information and ideas.

Internet marketing is a key component in today's business marketing

Having a Web site is advantageous, but it alone is no guarantee for increasing leads and sales, as many business executives have discovered. Successful businesses use every affordable means including (electronic and traditional) press releases, advertisements in print publications such as newspapers (who also have online articles) and magazines. Direct mail or direct response pieces such as postcards and newsletters, pamphlets, brochures, catalogs, and business reply items generate fresh leads but can be expensive to print and mail. The question is how much of which media is the right mix?

The J Howard Company specializes in strategic uses of all methods of business-to-business and business-to-consumer electronic and printed communications that will drive customers to your Web site or your physical location. Your sales team will be spending more of their time selling to customers than prospecting for them; a much more profitable position for any business.

Content marketing increases targeted traffic

Reviewing the Web sites of some of the largest American companies reveals ongoing public relations campaigns with various announcements and newsworthy articles of interest on a variety of topics. Press releases, for example, are among the most inexpensive, yet overlooked methods of increasing awareness, building goodwill while educating customers, and improving a company's position as experts in their business sector.

Expose your company's expertise and strengths to the world and continuously reward your business with new leads and profitable sales. The J Howard Company can supply your Web site, RSS feeds, articles and blogs with a limitless supply of content that can keep your business on the active list of progressive companies.